Standard Life has appointed Amy Madden to the newly created role of customer office director.
Madden, who has over ten years of senior leadership experience in the financial services industry, will oversee the customer functions for Standard Life’s pensions and savings business.
Madden moves from Equiniti, where she most recently served as the company’s global chief customer officer, to Standard Life. Prior to this, she held a number of senior roles in the US and UK that were centred on marketing, communications, growth, and transformation.
She will report to Colin Williams, managing director for pensions and savings.
Williams says: I’m incredibly excited to welcome Amy to Standard Life. Amy is one of the very best in her field and I’m so pleased that she shares my enthusiasm and belief in the present and future of this great brand. Around three million customers trust Standard Life with their long-term pensions and savings and each customer has their own needs, challenges, and goals – we owe each of them a market leading experience.
“People in the UK are facing economic challenges from a number of angles at the moment as stubborn inflation and spiralling interest rates hit their pockets, and now more than ever we have an enormous amount of responsibility to service our customers’ needs in a way that creates the best outcomes possible for them, in the short and long-term. Amy has both the skill and the will to lead us through the challenges and opportunities ahead and deliver for customers across all of our channels.”
Madden says: “Standard Life is a business committed to engaging people with their savings to and through retirement, guided by a strong purpose of helping people secure a life of possibilities. It’s a tough time for people and short-term pressures are understandably closer to the front of people’s minds than long-term saving, but the two are inextricably linked.
“Standard Life’s strong heritage and capabilities coupled with Phoenix’s drive and ambition give us the perfect setup to lead the industry in customer innovation. I am delighted to be working with Colin and his brilliant team to create a best-in-class customer function that proactively drives positive interaction as well as being there when people need us.”
