Workplace pensions advice platform AllAdvised has secured Financial Conduct Authority (FCA) authorisation to provide regulated financial advice to employees and pension scheme members across both public and private sectors.
It previously operated under Westminster Wealth Management and currently serves more than 75 firms and 70,000 employees. The platform analyses users’ pensions through interactive questionnaires, offering gamified feedback and tailored insights to improve engagement and understanding of retirement planning.
The platform can be delivered via API integration with existing benefits portals or as a standalone solution, giving employers, trustees and providers the ability to offer regulated advice at scale without the cost and administrative burden of traditional models.
Employees can access AllAdvised directly through their employer or pensions provider, or via financial wellness portals such as My Money Matters. The platform is also preparing for the FCA’s upcoming targeted support regime, positioning itself to be among the first authorised providers under the new framework.
My Money Matters Partnerships & Product Manager Daniel Davies says: “We’ve been working with AllAdvised for over a year, and their expertise has been a great addition to our financial wellness platform. Together, we’re helping employees access personalised advice through My Money Matters, ensuring they make the most of their savings and benefits.”
AllAdvised director James Anderson says: “By advising employees on their workplace pensions we have allowed those who are often most in need but are least able to afford it to receive the benefit of regulated financial advice. Our platform is helping to lead to more positive outcomes for both employees and employers, with those employees who complete our journey contributing on average over 10% more to their retirement planning pot.
“Meanwhile pension providers who offer their policyholders access can expect to see increased contributions into their scheme.
“AllAdvised is building and testing a market-leading targeted support service at scale and we see this as crucial to supporting every member of the workforce. We are one of a handful of firms to have completed the FCA’s pre-application form ahead of the targeted support permissions applications opening in 2026.”
