Towergate Employee Benefits will rebrand as Everywhen later this year.
The name change, set to launch at BIBA 2025, follows parent company Ardonagh Advisory’s decision to adopt the Everywhen name as part of a wider move to bring its UK advisory businesses together and give clients a clearer, more consistent experience.
Towergate is one of over 45 trading names across Ardonagh’s advisory network, which spans a wide range of sectors including general insurance, employee benefits, agriculture, marine, manufacturing, construction and care. Over the next year, most of Ardonagh’s advisory brands will also move to the Everywhen name. This will bring together more than 4,500 staff in over 100 offices across the UK, and places over £5 billion in insurance premiums for clients each year.
According to the firm, Everywhen means “always” or “at all times” and reflects the group’s aim to support clients wherever and whenever they need it.
Everywhen CEO Rob Worrell says: “I’m incredibly proud of what Ardonagh Advisory has achieved, bringing together incredible businesses, harnessing their unique expertise – and amplifying it together. We’ve spent years developing our proposition, building our shared culture – and delivering for our clients. Now’s the time to give that a cohesive and meaningful identity we can all stand behind and be proud of.
“We’re already better together for our customers, and over the next 6-18 months they’ll see our trading brands gradually move across to become Everywhen. What they won’t see is any change to the expert support and specialist knowledge they already receive. Everywhen is both a new chapter for our business, and a renewal of our commitment to our customers.”
Health & Employee Benefits CEO Iain Laws says: “Everywhen marks a natural yet pivotal moment in our business story – unifying our people behind a single brand, vision, purpose and set of principles. When we stand together, think together and work together, success for all will be the natural outcome. We’re excited about the opportunity this presents as we continue in our mission to make employee benefits accessible to all.”
