Money Alive will become FCX Technologies under a company rebrand.
The tech firm specialises in providing personalised digital content and communication for pension schemes, primarily through its Video Canvas product.
This has been used by pension schemes as part of their wider member engagement, helping consumers better understand their current level of savings and future retirement options. FCX Technologies says that around one million scheme members have benefited from these personalised videos.
The company said that while it will continue to offer its Money Alive Office product under the same name, the corporate rebrand reflects its broader ambitions to design and distribute ‘hyper-personalised’ video content for consumers across the financial services sector, helping drive engagement and improve customer understanding of financial products.
The firm says it is due to launch a new ‘hyper-personalised’ version of Video Canvas, powered by FCX Spark: its proprietary publishing engine. It says this is based on its investment in flexible and secure software development kits, agentic AI-augmented video publishing, and data-sovereign deployment.
Andy Kirby, co-founder and CEO (pictured) says: “The rename to FCX Technologies reflects where our business is today and where it is heading, and we are delighted to welcome Matthew Davison and Andy Darvell to the management team as we look forward to this new chapter.”