Vitality has promoted Liam Kennedy to director of key accounts for its health business.
In this role Kennedy will lead the health intermediary team and will be responsible for the ongoing development of this channel for both consumer and SME business.
Kennedy has over 25 years’ experience in the health insurance industry, primarily in distribution management, having worked in roles covering intermediary sales, retention and strategy.
He has worked for Vitality since 2010. During this period he has helped create the Vitality Academy, the insurer’s digital education and information hub for intermediaries.
Kennedy has also worked on a number of initiatives supporting the broader industry, including the Association of Medical Insurers and Intermediaries (AMII) Transfer of Personal Data & Underwriting initiative, which streamlined the underwriting process for advisers.
Kennedy says: “I’m looking forward to supporting the continued expansion of Vitality’s distribution footprint in the specialist PMI market. The company has seen impressive growth over the last few years and I’m excited to lead the next phase of its development.”
He said he looked forward to building commercial relationships, which reflect Vitality’s commitment to the intermediated sector.