Vitality has launched a new benefit statement for policyholders, setting out in pounds and pence the value of the various services and rewards used on its health and insurance plans.
These statements will be sent twice a year to those who have earned reward savings from at least one of Vitality’s partners.
The statements will include an estimate of the cost for any GP consultations they have had, health checks, physiotherapy sessions, mental health counselling, optical, dental or hearing checks, as well as the savings made through its rewards schemes with partners – which include Caffè Nero, Apple Watch, Expedia and Waitrose.
These will be personalised to member use. Vitality says that over the last year its members received over £82m via its rewards scheme, while policyholders also arranged almost 200,000 consultations with its online GPs.
It says the new statement is designed to reflect this and reinforce the “everyday value” members gets from these insurance policies.
Vitality retention and adviser operations director Lara Fascione says: “Providing ongoing value to our members and helping them live healthier lives, has been embedded in our insurance products since we first launched.
“From day one, we’ve looked to change people’s relationship with their insurance through our shared-value approach — encouraging them to not just see their insurance as something to file in a drawer and forget about until the point of claim.
“Our new statement further demonstrates this approach to insurance and the significant day-to-day benefits provided by our ‘Everyday Care’ services such as Vitality GP appointments and physiotherapy sessions.
“Through these personalised statements and our suite of recommendations on the Vitality app, we are now able to highlight to our members how they are using their policy, the value in the form of rewards they are getting, and also show them the rewards that are there for them to use and benefit from.”