WPA has promoted former general manager of business development, Kathryn Vellacott to its leadership team as head of distribution and proposition.
Vellacott will help steer WPA’s distribution agenda and product proposition, with a strong emphasis on innovation, customer value and long-term market resilience.
She has experience in shaping commercial strategy and driving sustainable growth across the intermediary and corporate markets. She has held roles within the firm spanning business analytics, project management, intermediary relationship management and business development, working across all market sectors and distribution channels.
According to WPA, Vellacott will play a pivotal role in aligning product development, distribution and digital strategies to ensure WPA is well-positioned to realise its full potential in a rapidly changing healthcare landscape.
Vellacott says: “I’m delighted to take on this role and join WPA’s Leadership Team at such an important time for the business. I’m incredibly proud of what we’ve achieved so far and grateful to the amazing team who have supported me throughout my journey.
“Intermediaries remain integral to our plans, and I’m excited to continue building strong partnerships with those who want to grow with us. As the world continues to change at pace, I look forward to helping shape and deliver our short, medium and longterm strategies — taking our products and distribution capabilities further, and supporting WPA’s ambition to reach its full potential.”
WPA chief executive Nathan Irwin says: “Kathryn’s promotion underscores her personal capability coupled with WPA’s commitment to investing in talent and leadership to drive forward our ambitious growth strategy while delivering value for customers, partners and stakeholders.”