PensionBee will appear on the shirts of Brentford FC football club in the Premiership games next year.
The direct pension firm, which has grown significantly on the back of widespread advertising, will not appear on the front of the football shirts, but will be the ‘sleeve sponsor’ of this Premier League team, known as ‘The Bees’.
It will also be the main shirt sponsor for the B team, the women’s team kit and the academy.
All junior replica kits will also feature Pension Bee branding on the font of the shirt, and the company’s logo will also appear in post-match interviews and on LED boards.
PensionBee has worked with Brentford Football club since 2021. The firm now has around 200,000 pension savers and has worked with the women’s team and B team in previous year to discuss both pension misconception and football careers.
