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Scottish Widows Podcast: James Biggs on 35 Years of Innovation, impact and adviser relationships

by Scottish Widows
October 2, 2025
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In this inspiring episode of the Scottish Widows podcast, Robert Cochran, innovation & engagement specialist at Scottish Widows, interviews James Biggs, whose 35-year career has been defined by helping people make better financial decisions. Known for his storytelling flair and relentless innovation, James shares the journey behind launching EBC TV, his unexpected appearance on Radio 1, and the human side of financial services that keeps him motivated.

Gain valuable insights from building stronger employer/adviser and provider relationships, to the power of storytelling in financial advice and how connecting emotionally can drive better outcomes.

Whether you’re new to the profession or a seasoned adviser, this episode offers practical wisdom and fresh perspective from one of the industry’s most engaging voices.

Listen to the podcast now: James Biggs – Mr Positive – Scottish Widows Workplace Savings Podcast | Podcast on Spotify.

Read the latest news, expertise and thought leadership from Scottish Widows’ workplace pensions experts –here.

To read more articles from Scottish Widows, visit our content hub on Corporate Adviser.

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