Aviva has appointed Rob Barker as its new managing director, UK Savings & Retirement.
Barker was previously MD of Aviva’s health and protection business. In this new role he will be responsible for driving meaningful growth in the retirement businesses, which is described as a “strategically important” area for Aviva.
Barker will report to Doug Brown, chief executive of Aviva UK and Ireland Life.
Aviva’s CEO Amanda Blanc said: “Aviva is a market leader in savings and retirement, and we have significant ambitions to grow further in these attractive and strategically important segments.”
She says Barker’s track record in driving innovation, growth, and profitability, across multiple product lines and distribution channels, makes him ideally suited to lead the company’s growth plans.
Barker adds: “The savings and retirement business represents a strategically important market for Aviva, and an area where we are targeting meaningful growth. With record net flows of £8.5bn in 2020 it is already a strong platform to build from.”