Corporate Adviser
  • Content Hubs
  • Magazine
  • Alerts
  • Events
  • Video
    • Master Trust Conference 2024 videos
  • Research & Guides
  • About
  • Contact
  • Home
  • News
  • In Depth
  • Profile
  • Pensions
    • Auto-enrolment
    • DB
    • DC
    • Defaults
    • Investment
    • Master Trusts
    • Sipps & SSAS
    • Taxation
  • Group Risk
    • Group Life
    • Group IP
    • Group CIC
    • Mental Health
    • Rehab
    • Wellbeing
  • Healthcare
    • Musculoskeletal
    • Mental Health
    • IPT
    • Wellbeing
    • Trusts
    • Cash Plans
  • Wellbeing
    • Mental Health
    • Health & Wellbeing
    • Financial resilience
  • ESG
No Result
View All Result
Corporate Adviser
No Result
View All Result

CA Master Trust Conference Review: Technology, financial wellness, and ESG help forge better relationships with savers

by Corporate Adviser
January 4, 2022
Share on FacebookShare on TwitterShare on LinkedInShare on Pinterest

Traditional messages around not saving enough for retirement are not working, and the industry needs to find new ways to engage people, according to Cushon head of workplace savings Danny Meehan.

Meehan said: ”Technology is definitely a big part of that- tech definitely opens doors that were available to us not long ago. Let’s make it easy for people to engage, and let’s reduce friction. Everyone’s got a phone, smartphone, and most people consume internet content that way, so let’s make it easy for people to engage.

Meehan added: “We’ve got a 15 per cent allocation to private markets, which opens up some really interesting engagement opportunities. Not only do private markets give exceptional risk-adjusted returns, but there are engagement stories that you can build off the back of it. Renewable energy, micro-finance, loans to women sewing collectives in sub-Saharan Africa, green tech, carbon capture, green hydrogen- there is scope there to tell some quite incredible stories.”

Standard Life head of workplace proposition deployment Donna Walsh said: “There’s been a massive shift to financial wellness. It’s not just about the pension anymore; it’s about making sure that we understand people and help them with what’s important to them today. I think everyone has a different definition of financial wellness. We define it as helping people empower them to make financial decisions and help them feel secure, confident, and in control to make financial decisions across all life stages. 

“You’ve got to understand them and understand what motivates them and how factors such as age, education, cultural backdrop motivate and influences how they think and feel about life savings, ageing and retirement. I think you’ll see a lot more innovation in the market around the financial wellness piece around what you can do to help people today.”

Tumelo CEO Georgia Stewart shared the company’s perspective and said: “Tumelo helps people engage with their pension by asking them their opinions on ESG issues about the companies that they’re invested in.

“You can look to different issues to engage different demographics as well. We have voted on CEO pay and votes on deforestation and human rights- different types of people are going to engage in different issues, and we do see that on the platform.”

According to Stewart, there is more engagement now than before the pandemic. Stewart said: “We’ve seen a 34 per cent increase in people using the dashboard this year, a 59 per cent increase in people using the app.

Corporate Adviser Special Report

REQUEST YOUR COPY

Most Popular

  • Parliament-UK-Government-Dusk-700.jpg

    GAD to assess state pension age in third review

  • Mercer and now:pensions launch pension solution for UK Muslims

  • Webb blasts ballooning overpaid pension tax

  • Towergate Employee Benefits appoints principal consultant

  • Just Group to be acquired by BWS in £2.4b deal

  • Fidelity default hit’s £20bn

Corporate Adviser

© 2017-2024 Definite Article Media Limited. Design by 71 Media Limited.

  • About
  • Advertise
  • Privacy policy
  • T&Cs
  • Contact

Follow Us

X
No Result
View All Result
  • Home
  • News
  • In Depth
  • Profile
  • Pensions
    • Auto-enrolment
    • DB
    • DC
    • Defaults
    • Investment
    • Master Trusts
    • Sipps & SSAS
    • Taxation
  • Group Risk
    • Group Life
    • Group IP
    • Group CIC
    • Mental Health
    • Rehab
    • Wellbeing
  • Healthcare
    • Musculoskeletal
    • Mental Health
    • IPT
    • Wellbeing
    • Trusts
    • Cash Plans
  • Wellbeing
    • Mental Health
    • Health & Wellbeing
    • Financial resilience
  • ESG

No Result
View All Result
  • Home
  • News
  • In Depth
  • Profile
  • Pensions
    • Auto-enrolment
    • DB
    • DC
    • Defaults
    • Investment
    • Master Trusts
    • Sipps & SSAS
    • Taxation
  • Group Risk
    • Group Life
    • Group IP
    • Group CIC
    • Mental Health
    • Rehab
    • Wellbeing
  • Healthcare
    • Musculoskeletal
    • Mental Health
    • IPT
    • Wellbeing
    • Trusts
    • Cash Plans
  • Wellbeing
    • Mental Health
    • Health & Wellbeing
    • Financial resilience
  • ESG

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.