People’s Pension has refreshed and rebanded video statements, rolling them out to around 95 per cent of active members.
This follows its commitment to delivering more engaging, tailored experiences to its seven million members through the development of its personalised video statements.
The video statements are designed to complement annual regulatory statements with each video combining personalised audio and on-screen text, using data such as a member’s name, pension value, investment profile and future projections.
Its key features include a refreshed visual design, clear projection of potential pot size and retirement income, and simple insights such as savings reward information.
People’s Pension says it plans to extend access further by launching personalised video statements within its member app later this summer, allowing members to view and engage with their pension.
People’s Pension chief commercial officer David Meliveo says: “I’m incredibly excited to share the new-look personalised video statements, now fully aligned with our refreshed brand. With a fresh design and enhanced user experience, this marks a significant step forward in how we engage with members and reflects our ongoing focus on innovation, greater personalisation and ultimately, delivering better retirement outcomes.
“Evidence shows that regular, simple interactions help build members’ confidence in their finances, and feedback has been overwhelmingly positive. The initiative is already helping to deepen engagement, improve outcomes and strengthen our proposition for employers and advisers, with ongoing member insight continuing to shape and refine our approach.”
People’s Pension chief information officer Nigel Rodgers says: “It’s an incredibly exciting time at People’s Pension, with huge potential for technology to transform how we communicate with our members – helping us deliver a more sophisticated, seamless and intuitive experience.
“Our personalised video statements have been designed and built with scalability, security and efficiency at their core, incorporating a range of innovative enhancements. Collectively, these innovations are redefining how members interact with and understand their retirement savings.”
