The survey found 48 per cent of employers looking to introduce new initiatives in 2013.
But 54 per cent said there isn’t enough choice in terms of competition from insurers and hospitals.
The research also found that a majority of companies see price as the principle driver when reviewing their healthcare policies.
Ronjit Bose, commercial director for Jelf Employee Benefits says: “This shows that as an industry we need to keep being creative. Employers are actively seeking new ways to engage their staff, and options that may once have been the domain of much larger employers, such as flex, are now likely to be embraced by smaller employers. Companies are looking to us to be creative, and we have an obligation to deliver.
“ ‘Consultancy not broking’ is the important differentiator between intermediaries. Those that just see their clients once a year and sell on price are in a race to the bottom. Employers deserve better, and ongoing support is vital for a healthcare policy to add value. PMI can be a real differentiator for companies looking to engage with their staff, and intermediaries that consult – rather than broke – are the only ones in a position to help their clients get value out of their healthcare.”