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MetLife expands digital wellbeing service

by Emma Simon
October 9, 2020
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MetLife UK has expanded its wellbeing proposition by offering additional digital support channels to employees. 

It said this follows a sharp increase in demand for a range of services offering help with employment issues and health services in the wake of the Covid-19 pandemic.

The company said it has seen a 386 per cent increase in requests for online counselling services and a 98 per cent increase in telephone counselling options in recent months.

MetLife has also seen a significant uptick in demand from its employee assistance programme, with number up by 76 per cent in July compared to the same month last year.

To meet this shift in demand, MetLife has expanded the digital capabilities of its wellbeing hub by introducing access to an app — ‘My Healthy Advantage’ — provided through Health Assured. 

This is designed to work in partnership with existing services, increasing engagement by using personal metrics to set physical and mental health goals. 

Using features such as weekly mood trackers, four week plans and mini health checks, the app provides support across a range of issues that employees may be facing.

MetLife UK propositions development manager Shannon Savedge says: “During periods of widespread uncertainty and apprehension, it is even more important for businesses to prioritise the wellbeing of their people. 

“As providing in-person services has become increasingly difficult, it is important for us to make sure that we have a strong digital support system in place to manage rising demand.

“By adding the ‘My Healthy Advantage’ app to MetLife’s wellbeing offering we hope to provide an additional level of support.”

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