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Nearly half of Gen Z change decisions after consulting AI: Aegon

by Muna Abdi
August 24, 2026
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Almost half of Gen Z have changed their mind about a decision after consulting artificial intelligence, according to research commissioned by Aegon.

The research found that 48 per cent of 18 to 29-year-olds said AI had changed their mind about a decision, compared with 2 per cent of people from the Silent Generation aged 81 and over.

Gen Z were also more likely to trust and use the technology, with 55 per cent saying they trust AI completely or somewhat and use it, compared with 18 per cent of Baby Boomers and 11 per cent of the Silent Generation.

The findings also suggest younger adults are comfortable using AI to discuss personal concerns. Almost a quarter (24 per cent) of Gen Z said they would feel comfortable discussing financial worries with AI, compared with 5 per cent of Baby Boomers.

The research was commissioned as part of Aegon’s Money:Mindshift campaign, which examines how people make decisions and navigate financial trade-offs, including when planning for longer lives.

Aegon head of Money:Mindshift Dr Tom Mathar says: “The real story isn’t whether people are using AI, it’s how they’re using it. What’s particularly striking is that almost half of Gen Z say AI has changed their mind about a decision. For many younger adults, AI is becoming more than a source of information. It’s increasingly a tool for exploring options, testing assumptions and thinking through important choices.

“One of the most valuable things AI can do is help us look at familiar decisions from a different perspective. That can be powerful, particularly when we’re weighing complex financial trade-offs.

“Money decisions are rarely simple calculations. They involve trade-offs between competing priorities, both now and in the future. Our research suggests people are increasingly treating AI as a partner for thinking those trade-offs through.

“AI is excellent at surfacing information and challenging our assumptions, but it can only work with the information we give it. Many of life’s biggest decisions are shaped by experiences, relationships and personal priorities that are difficult to capture in a prompt. AI only knows what you tell it, and a personal logic hardly transpires in a chat window.”

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