River and Mercantile Group says the alignment of a consistent brand across the group – which includes River and Mercantile Asset Management and River and Mercantile Derivatives – reflects the increasing degree to which the macro thinking across the business is used to develop investment views and advice.
The rebrand, which takes effect from 1 July, was made today at P-Solve’s Annual Investment Conference in London.
P-Solve co-head Ajeet Manjrekar says: “Increasingly the challenges that we are seeking to solve for clients are becoming much more than just being in a particular asset class versus another. Instead, it is more about positioning within that asset class, whether it be geography, industry sector or implementation style that will ensure smooth progress towards their goals.
“We are drawing upon the insight of all our investment capabilities to develop our investment thinking, and that thinking is becoming far more granular. Depth of investment market expertise is becoming much more important.”