Pontin, who is from south Wales, has been appointed to run the Cardiff-based health and wellbeing services intermediary, whichwas established in 2005.
Pontin, who is also Association of Medical Insurance Intermediaries chairman, Pontin wants to expand the firms rolein helping employers maintain a healthy workforce.
Pontin says: “Businesses used to offer healthcare insurance as a perk for senior management, along with a company credit card and entertainment budget; those days are long gone. There is a role for employee wellbeing in every business today, though that varies considerably from company to company.
“There is no one hard and fast healthcare and wellbeing package that will fit all businesses these days. It is up to specialist advisors like us to help businesses, operating in increasingly competitive markets and with budgets under stress, assess their needs and offer bespoke solutions.
“My aim is to place Positive Healthcare firmly in the lead as an innovator in the provision of total health and wellbeing solutions. We want to help businesses realise the true value in helping maintain the health and wellbeing of their employees, and gaining the real business benefits that can be gained from meeting that challenge.”