Fintech and wellbeing provider Neyber has appointed a new chief marketing officer to help develop its ‘challenger’ brand.
The company has appointed Mark Bodega as its new chief marketing officer. Previously, Bodegaworked for foreign exchange broker HiFX, which was purchased by Euronet Worldwide in 2014 for £145m.
Neyber launched in 2017 with a financial wellbeing hub and range of debt consolidation products. This includes a range of direct-from-salary loans, designed to be more financially inclusive for the UK workforce.
More recently it has joined forces with Smarterly to offer a workplace Isa, which allows people to save directly from their salary.
Bodega joined Neyber last week. The company says it welcomes his wealth of experience in creating challenger brands in the banking sector, and building high performing marketing functions in digital organisations.
Bodega says: “The financial services industry is changing rapidly and disruptors such as Neyber offer employees more options to take control of their money.
“With the use of technology, my aim is to continuously improve the experience for Neyber’s growing client base of employers and their employees. I look forward to being a part of this team and helping them drive further innovation in this space.”